6 Sales Email Templates to Attract and Keep Customer Attention (2023)

When it comes toprospects, it's more important than ever that you write concise and effective communications.

6 Sales Email Templates to Attract and Keep Customer Attention (1)

According to Statista,We are expected to send and receive more than 333 billion emails per day by the end of 2022– which means it's not easy to get noticed in someone's email inbox.

Even if you grab your prospect's attention, you can't expect them to read your long, fluffy catch-of-the-day emails when they have plenty of other emails to open. Therefore, it is crucial that your communication is clear, precise and relevant.

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Here are some things to keep in mind when writing an email that would help you generate sales.

How to write an email to a potential customer

  1. Take some time for the subject line.
  2. Introduce you.
  3. Consider where they are in the buyer's journey.
  4. Address their pain and offer value.
  5. Boost your value proposition.

1. Take some time with the subject line.

Laut convince and convert,35% of email recipients open an email based solely on the subject line.. The rest consider factors other than the subject line. All of this means that your audience won't read the content of your email unless they click on the subject line first.

I should grab her. And compel them to click and read on.

This is what you should do if you wantWrite good email subject lines:

  • use personalization.
  • Ask a persuasive question.
  • Use concise, action-oriented language.
  • Take advantage of scarcity and exclusivity.

Read our post about theBest Sales Email Subject Linesif you would like to see some of these tips in action.

2. Gift.

You're more likely to gain a foothold if they already know, like, and trust you. But everyone has to start somewhere, right?

If they have never received a message from you, tell them about yourself in an honest and authentic way. Essentially, you need to convey who you are and why they should listen to you. At the same time, it is important to take care of them. for example your emailsales introductionit could go something like this:

"My name is [name] and I am writing to you because..."

The next sentence could easily be a loop opening question or a short elevator pitch to build trust and authority.

3. Consider where they are locatedbuyer's journey.

There's no point in selling yourself as a provider if you haven't decided on a solution yet. This is where your CRM and your behavior on your website can be valuable tools.

if they choseContent of the consideration or decision phase, you can ask them more specific questions to help them make a buying decision. Assuming they just chose to do that.content of the consciousness phase. In this case, it may help to take a more informative and enlightened approach, as their behavior suggests that they are not yet ready to make a decision.

4. Refine your pain and add value.

Nobody wants to read a sales email. Instead, they want help with their challenges. With that in mind, you need to build empathy and a relationship with them while providing value.

For example:

“I see that you organize several events on campus a year. I know it can be difficult to get students' attention and interest. I work with companies like Facebook and Google to promote their college recruiting events.”

5. Push your value proposition.

If no one else in the room is doing it like you are, say so and pass it on.social proofto secure it. This can be in the form of a certificate, a case study, or an exciting statistic. This tactic is even more effective when they can "see themselves" in the example, so curate your social proof to include customers you've served who are similar to you. This helps them look at their client's history and think, "If they could do it for them, they can do it for me."

(Video) 4 Proven Email Marketing Templates

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25 Free Sales Email Templates

Fill in the form to access your templates.

Example of business introduction letter to potential clients

Here are some examples to inspire yourselfprospecting techniques.

Some caveats:

  • These are more generalized than the emails we would normally send; They apply to all types of companies and categories. (I've given you some examples from different languages ​​to use as a guide.)
  • You can certainly be more creative than the email examples below, but be careful. This can backfire if you come off as too cute or familiar. you can matchEmail Design Templateswith content to personalize and create emails that grab attention, delight your customers, and get the results you want.

Landing on the First Meeting: Introductory Email for Prospects

This email serves as a first introduction to your company. The key is to immediately establish your experience and request the meeting in advance.

Hello [prospect],

[your name] with [your company]. We are a Y company specializing in [choose your primary industry or an industry you have experience in] to [insert a typical challenge you help clients with].

I wonder if you would be open to an initial conversation to assess for a seizure.

We've worked with companies like [insert 2-3 clients here related to industry] for [insert typical client target].

If you have a minute or two to learn more about us, you can visit us here at [site]. If I don't hear from you, I'll call you later in the week.

Thank you so much,

[Your name]

6 Sales Email Templates to Attract and Keep Customer Attention (4)

why it works

This email works because it is direct and to the point. The second paragraph tells them why you'll be valuable to them, which is great because most people don't have time to read a long essay.

First Meeting Landing: Follow-Up Email

This would be used as a follow-up message to the previous email (either the next day or the next week) and would recommend the subject line: "Sorry, I missed you." We often see 30-40% open rates on this email. You will also want to present a case study at this point.

Hello [prospect],

Quickly after my email yesterday. I tried to call you but I couldn't connect. I was hoping to set up a call to introduce my company [company name]. Do you have 30 minutes that would work anytime early next week?

While I have you, I thought you might find some interest in our work with [client]. We helped them [achieve the goal], which resulted in [ideally, you have a % to use here, but any meaningful result will do]. You can read the full story here: [Please provide link to case study.]

As a reminder, we are company Y, an expert (or specialist) in category X. We have worked with [name of 2-3 clients] and many others to [achieve goal].

(Video) Email Marketing — Best Confirmation Email Templates


[Your name]

6 Sales Email Templates to Attract and Keep Customer Attention (5)

6 Sales Email Templates to Attract and Keep Customer Attention (6)

why it works

The subject line is intriguing and will likely get them to open the email. Using a case study provides social proof that gets them thinking about how you too can help them, just as you have helped others.


Let's say you met with the prospect and had an initial discussion to determine their needs and goals. In the long run of coursesales cycles, you won't close a deal after that first meeting, so you still need to keep them busy by moving to the next step.

One of the best ways to get them to open your meeting follow-up email is to express their interest with a subject line like "This might help with [the issue you mentioned]" or "Here is the requested information." You can then use the following template to request that the conversation continue:

Hello [name],

Thank you for taking the time to meet with me the other day. I couldn't stop thinking about [personal details of the conversation].

Anyway, based on our discussion of [pain point or business challenge], we can definitely help [what you're trying to achieve]. I spoke with the team and they gave me this additional information:

[Additional resources, social proof and/or information requested by the client]

Could you please call sometime this week to discuss further?


[Your name]

6 Sales Email Templates to Attract and Keep Customer Attention (7)

6 Sales Email Templates to Attract and Keep Customer Attention (8)

why it works

It works because it conveys a personal interest in them, and people love the attention. Highlighting the pain point shows that you are attentive to their needs and will likely cement your place as a first choice.

Sales offer emailed to customer

Think of this email as a digital elevator pitch. You want to reference the various elements that are critical to a traditional sales pitch: problem, value proposition, "how to", proof points, customer stories, and a compelling question.

This is the most sales-focused email you'll send in this series. Make it personal but authoritative. Really show that your product or service can fitarespecific needs and goals.

Hello [prospect],

As I got to know [your company] better, I came to believe that our services are a good fit for your company's immediate needs and ultimate goals.

We can offer [types of solutions] to help you solve [specific problems you are facing]. We use different tactics than our competitors, including [differentiators from other companies in your space].

(Video) Best SMMA Cold Email Template (This Got Me 1000 Calls)

We have been consistently recognized for our exceptional results and services, such as: B. [specific services you may refer to]. For example, here's how we were able to help one of our clients [see relevant, specific client story].

Given how well our [product or service] meets your needs, I think we could do a great job together.

[Interesting question at the end]?


[Your name]

6 Sales Email Templates to Attract and Keep Customer Attention (9)

why it works

This is a punchy, high-impact email that provides additional information about your business and further cements your authority. You're bringing out the big guns now. Tell them what their problem is and don't waste time offering a solution.

Send Post-Proposal: Folge-E-Mail

This should be used sparingly and only if your prospect has gone dark. This email usually gets a response because it gently alerts your prospectThey havedarkened, but you stayed with them.

It's simple but effective, and it still gives the prospect the opportunity to learn more about your business, read your thought leaders, and remember your experience.

Typically, the potential client's response is one of apologies and thanks. And even if you don't get the deal right then, at least you know if you can move on or keep that prospect on your radar.

Typically, you want to use the subject line "[Company Name] - Still interested?".

Hello [prospect],

I hope you had a good weekend (good, etc.*).

I'm not sure if he really took the hit or decided to wait for now, but I wanted to see if you have any feedback on our proposal.

Of course, there is no rush on our part. I don't want to be a bother if you'd rather I cut off contact.

Also, I thought you might be interested in a recent post about [a lead's category-specific post or, if you don't have one, a third-party category-specific article]. You can read it here: [link].

We are happy to hear from you.


[Your name]

6 Sales Email Templates to Attract and Keep Customer Attention (10)

*I would never start with "I hope you're doing well/had a good weekend" unless you've actually talked to the person.

6 Sales Email Templates to Attract and Keep Customer Attention (11)

(Video) 7 Subject Lines That Get Your Emails Opened

why it works

The "Still Interested" subject line is likely to grab the attention of even busy executives. While it may seem like you're not going to close the deal, leaving useful information for free will keep you in their good books. If you don't close a deal now, you may be at the top of the list next time.

Last shipping attempt: follow-up email

It's important to reach out to prospects more than once, but it's also important to know when to throw in the towel. At a certain point, you're wasting your time and distracting from the time you spend on prospects who are actually ready to close.

This email should only be used when you can't spend any more time tracking down a prospect and need to urge them to act or close the books on them, for now.

Hello [prospect],

I have tried to contact you several times with no response. When this happens, it usually means that my offer is not a priority at the moment. May I assume that is the case here?

If so, I won't bother you anymore. If you'd prefer me to follow up in a month or two when I have more bandwidth, I'd be happy to do that too.

Thanks for your time.


[Your name]

6 Sales Email Templates to Attract and Keep Customer Attention (12)

why it works

If the prospect talked vaguely about the deal, this email will work because it requires a direct response. Brief, to the point, and polite, you're likely to get an answer from the prospect, even if it's a no.

Sample email to target new customers

This is a sample email that you can use to reach out to a new customer. It is based on the first intro email template.

Email templates like the one above cut down on admin time and help me connect with busy buyers. I hope they do the same for you. Introduce them to your email cycle and see the difference they make.

why it works

It works because it draws their attention to your value proposition early on, and by the end of the email, the customer has likely decided whether or not they need it.

Use sales email templates to nurture leads

While your prospects may have overflowing inboxes, they still take the time to read and respond to emails that address their pain points and needs.

The sales email templates in the post give you a starting point for creating these types of valuable emails.

Keep in mind that many other people would read this guide, so don't just copy and paste this template. Instead, tailor it to the needs of your business and your potential customers.

Editor's Note: This post was originally published in October 2015 and has been updated for completeness.

Subjects: sales recognition

(Video) The Best Cold Email Template to Get Clients


How do you write an email to attract customers? ›

How to Write an Email to a Potential Customer
  1. Spend some time on the subject line.
  2. Introduce yourself.
  3. Consider where they're at in the buyer's journey.
  4. Hone in on their pains and provide value.
  5. Push your value proposition.
Jun 1, 2022

What can I write to attract customers? ›

How To Write Copy That Will Attract Your Potential Customers
  • Use your headline and subheads to push major benefits to grab attention.
  • Make your layout easy to read.
  • Write in a conversational tone so that your audience is immediately engaged.
  • Tell them in simple terms what's in it for them.
May 21, 2019

What do you say to attract customers? ›

Exceptional Key Marketing Words to Attract Customers
  • Looks so Good on the Outside, It'll Make You Feel Good Inside.
  • Never Looked so Good.
  • Simply Awesome.
  • Lovely in its simplicity.
  • Creatively Motivated.
  • Improve Your World.
  • Enhance Your Beauty.
  • From beginning to end, perfect.

What is a successful sales pitch email? ›

A sales pitch email is a short presentation of the critical points of your service, product, or solution that's targeted to a client. An effective sales pitch is short, sweet, professional, and personalized, giving the reader everything they need to know to make a purchase or persuade them to arrange a meeting.

What is the best intro for sales email? ›

Hello [name], My name is[your name] and I am contacting you on behalf of [your company name]. I saw your website about your [issue of the client] and I think our [service description] can be of great help to increase your results.

How do I create a cold sales email? ›

A step-by-step guide on writing a cold email
  1. Start by greeting the recipient by their name‍ ...
  2. Grab the attention with a personal opening line. ...
  3. Establish credibility for yourself. ...
  4. Tell the recipient what's in it for them. ...
  5. Make your call-to-action clear and easy. ...
  6. Express gratitude and give the recipient an out.
Oct 28, 2022

What is the target email format? ›

The most accurate and popular Target's email format is first. last (ex. John.Smith@target.com).

What are 4 ways to attract customers? ›

10 Ways to Get New Customers
  • Ask for referrals. ...
  • Network. ...
  • Offer discounts and incentives for new customers only. ...
  • Re-contact old customers. ...
  • Improve your website. ...
  • Partner with complementary businesses. ...
  • Promote your expertise. ...
  • Use online reviews to your advantage.
Apr 6, 2017

What are the six strategies to attract customers? ›

The following six strategies will help you attract and keep customers.
  • Offer quality products. Good quality is the most important reason cited by consumers for buying directly from farmers. ...
  • Cultivate good people skills. ...
  • Know your customers. ...
  • Use attractive packaging. ...
  • Let customers try samples. ...
  • Be willing to change.

How do you get customers to sell to you? ›

Get Your Customers to Sell for You: 5 Tips
  1. Identify your best customers. ...
  2. Make it easy for your best customers to post reviews. ...
  3. Encourage your best customers to write testimonials. ...
  4. Invite your best customers to answer questions from prospects. ...
  5. Give your best customers promotional offers to share.
Oct 10, 2012

How do you make customers feel wanted? ›

Photos courtesy of the individual members.
  1. Genuinely Thank Your Customers. ...
  2. Tell Them You're Thinking Of Them. ...
  3. Be There For Them After The Sale Closed. ...
  4. Listen, Then Remember. ...
  5. Always Tell Them The Truth. ...
  6. Show You Are Acting On Their Feedback. ...
  7. Show Your Appreciation With A Handwritten Note. ...
  8. Give Them A Gift You Know They'll Like.
Feb 24, 2020

What is the best sales pitch line? ›

Have you ever noticed…” This is one of the best opening lines for sales pitches because it immediately draws your prospect in and has them agreeing with you before you even start your pitch. Use a phrase like this to state an undeniable fact, and then link that to the product that you're selling.

What is a good example of a sales pitch? ›

“Hi [their name]. It's [your name] from [your company]. Last time we spoke, you mentioned [problem that the prospect experienced]. I've given it some thought and I think I know how I might be able to help you [insert the benefit of your product, as it relates to their problem].”

What are the 7 steps to making a good sales pitch? ›

7 steps to writing a powerful sales pitch
  1. What's the problem you're solving?
  2. What else is out there that addresses the problem?
  3. What's the perfect world solution for your customer?
  4. Who are you?
  5. What value do you bring?
  6. What's your proof?
  7. What do you want the customer to do?
Mar 15, 2022

What is a popular opening sentence for email? ›

"Hello, my name is [name] and I am writing to you about [matter]." "I would like to introduce myself." "I got your email from [name]." "My name is [name] and I am reaching out about [matter]."

What should one avoid in an email signature? ›

What not to include in email signatures
  • Unnecessary contact information. Don't overload your signature template with every possible way to contact you. ...
  • Custom fonts. ...
  • Bullet points. ...
  • Animated GIFs. ...
  • Videos. ...
  • Quotes. ...
  • Personal information. ...
  • Multiple color fonts.

What is the most professional email signature? ›

Keep the Signature Clean and Simple

The essentials here mean your first and last name, company name and position, and phone number. If you wish, you can also include your website and the business address.

What is a good professional email signature? ›

Professional email signatures are like digital business cards placed at the bottom of emails. They usually include your full name, company details, and contact information. Email senders can also add more interactive elements, such as photos, logos, or even links for marketing and other business purposes.

What does a good cold email look like? ›

Hey [first name], I have a quick request. Would you be so kind as to tell me who is responsible for [insert your biggest pain point here that resonates with your ideal customer; OR insert function like “sales” or “recruiting”] and how I might get in touch with them?

How do you show value in a cold email? ›

General best practices for cold emailing
  1. Provide value. ...
  2. Segment your email list. ...
  3. Personalize. ...
  4. Clean your database to maximize deliverability. ...
  5. Avoid using clichés in your subject lines like the plague. ...
  6. Avoid sounding salesy. ...
  7. Add clarity to your subject line and make it exclusive.
Dec 12, 2018

What is a business email example? ›

A business email address is simply an email used specifically for your organization. It includes the company's name, for example, my@snov.io. The addresses of the CEO and their team are usually formatted in the same way.

How do I create a classic email template? ›

Modify or Create Email Templates in Salesforce Classic
  1. From Setup, in the Quick Find box, enter Email Templates , and then select Classic Email Templates.
  2. Click an email template name.
  3. Click Edit HTML Version.
  4. Replace the existing survey link with the following HTML. ...
  5. Complete this change for both surveys.

What are the 5 parts of an email format? ›

Emails can be broken into 5 major parts: the sender, subject line, salutations, body, and CTA. These pieces make up 99% of emails and provide an optimal format for engaging with clients and optimising conversions.

What is Cherry email format? ›

The most accurate and popular Cherry and Lime's email format is first + last (ex. JohnSmith@cherryandlime.com). Cherry and Lime also uses first (ex. John@cherryandlime.com) and first [1 letter] + last (ex.

How do I get an email list for my target audience? ›

15 Ways To Build An Email List
  1. Use Forms. ...
  2. Use Lead Generation Offers. ...
  3. Simply Ask People For Their Email Address. ...
  4. Offer Freebies. ...
  5. Use Social Media. ...
  6. Create Free Bonus Content That Is Worth Paying For. ...
  7. Add A Signup Button To Your Facebook Business Page. ...
  8. Create A Blog & Offer A Subscription.
Apr 10, 2020

How do you write an email that gets noticed? ›

How to Get Your Emails Noticed and Opened: 4 Effective Steps
  1. Personalize it by Adding the Name of the Recipient. ...
  2. Keep it Short and Concise. ...
  3. Create a Sense of Urgency. ...
  4. Tell them what's Inside. ...
  5. Describe Benefits for Recipients. ...
  6. Step #2: Improve Preview Text. ...
  7. Step #3: Get Your Timing Right.
Feb 19, 2019

How do you write a professional email asking for something? ›

How to write an email requesting something
  1. Organize your request. Before writing your email, it may be beneficial to organize your thoughts concerning your request. ...
  2. Write an approachable subject line. ...
  3. Begin with a formal salutation. ...
  4. Express your request. ...
  5. Include benefits for the recipient. ...
  6. Conclude with a call to action.
Sep 30, 2022

How do you write a professional email offering services? ›

How to write a proposal letter offering services
  1. Consider whether the letter is solicited. ...
  2. Research the potential client. ...
  3. Choose a subject line if using email. ...
  4. Introduce yourself and your company. ...
  5. Describe the project or problem. ...
  6. Answer any questions posed. ...
  7. Consider providing a quote. ...
  8. Include a call to action.
Mar 10, 2023

What are the 3 most important things for an email? ›

The 3 Things All Emails MUST Have to Be Successful
  • Attention-Grabbing Subject Line. The first (and arguably the most important) part of a successful email campaign is an attention-grabbing subject line. ...
  • Enticing Call-to-Action. Great, your subject line worked and the customer opened the email! ...
  • Value to the Customer.

How do you start a powerful email? ›

You should start a professional email with a greeting and the name and title of the recipient (e.g., “Dear Mr. Walken”). Then, you should include an introductory line like I hope this email finds you well, followed by the body of the email.

How do you write a powerful email? ›

Boost your email skills with these 10 powerful tips and you'll be on your way to crafting effective messages that get results.
  1. Craft a Meaningful Subject Line.
  2. Open With an Appropriate Greeting.
  3. Focus on the Overall Email Purpose.
  4. Organize Emails Appropriately.
  5. Use Proper Email Spacing.
  6. Use Appropriate Language.
Jun 30, 2022

How do you express urgency in an email? ›

'As Soon As Possible' Synonyms
  1. “... by [date and time] because [reason]” ...
  2. “When you have a chance [in the next day, before tomorrow, this week]” ...
  3. “I apologize for the urgency, but could you please [do X, send me Y, complete Z] at your soonest possible convenience?” ...
  4. “EOD”
Aug 6, 2018

How do you say please professionally in an email? ›

If you want a more friendly and casual alternative, try any of these:
  1. Please let me know. This phrase is a casual way of saying please keep me informed. ...
  2. Please keep me posted. ...
  3. Please get back to me. ...
  4. Please fill me in. ...
  5. Please keep me in the loop.

How do you politely ask for something professionally? ›

When you are ready to make your request, here are three phrases you can use to make the request sound polite:
  1. Could you or could you please…? Could you send me more information about your schedule? ...
  2. Would it be possible to…? Would it be possible to change our meeting from 10 to 11? ...
  3. I was wondering if…

How do you approach a company to sell your product? ›

Refrain from speaking about your product and features. Instead, use a direct approach where you identify the company's problem and offer a solution. Ask them to take action, and make it easy for them to get in touch with you. Offer a phone number or suggest that they simply “reply back” to engage.

What is a good professional email service? ›

10+ Best Email Hosting Services for Small Business in 2023 (COMPARISON)
  • Google Workspace.
  • Rackspace Email.
  • Titan.
  • Zoho Mail.
  • Office 365 Outlook.
  • Yandex Mail.
  • Mailgun.
  • SendGrid.
Jan 26, 2023


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