6 Sales Email Templates to Attract and Keep Customer Attention (2023)

When it comes toprospects, it's more important than ever that you write concise and effective communications.

According to Statista,We are expected to send and receive more than 333 billion emails per day by the end of 2022– which means it's not easy to get noticed in someone's email inbox.

Even if you grab your prospect's attention, you can't expect them to read your long, fluffy catch-of-the-day emails when they have plenty of other emails to open. Therefore, it is crucial that your communication is clear, precise and relevant.

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Here are some things to keep in mind when writing an email that would help you generate sales.

1. Take some time with the subject line.

Laut convince and convert,35% of email recipients open an email based solely on the subject line.. The rest consider factors other than the subject line. All of this means that your audience won't read the content of your email unless they click on the subject line first.

I should grab her. And compel them to click and read on.

This is what you should do if you wantWrite good email subject lines:

• use personalization.
• Ask a persuasive question.
• Use concise, action-oriented language.
• Take advantage of scarcity and exclusivity.

Read our post about theBest Sales Email Subject Linesif you would like to see some of these tips in action.

2. Gift.

You're more likely to gain a foothold if they already know, like, and trust you. But everyone has to start somewhere, right?

If they have never received a message from you, tell them about yourself in an honest and authentic way. Essentially, you need to convey who you are and why they should listen to you. At the same time, it is important to take care of them. for example your emailsales introductionit could go something like this:

"My name is [name] and I am writing to you because..."

The next sentence could easily be a loop opening question or a short elevator pitch to build trust and authority.

3. Consider where they are locatedbuyer's journey.

There's no point in selling yourself as a provider if you haven't decided on a solution yet. This is where your CRM and your behavior on your website can be valuable tools.

if they choseContent of the consideration or decision phase, you can ask them more specific questions to help them make a buying decision. Assuming they just chose to do that.content of the consciousness phase. In this case, it may help to take a more informative and enlightened approach, as their behavior suggests that they are not yet ready to make a decision.

4. Refine your pain and add value.

Nobody wants to read a sales email. Instead, they want help with their challenges. With that in mind, you need to build empathy and a relationship with them while providing value.

For example:

“I see that you organize several events on campus a year. I know it can be difficult to get students' attention and interest. I work with companies like Facebook and Google to promote their college recruiting events.”

5. Push your value proposition.

If no one else in the room is doing it like you are, say so and pass it on.social proofto secure it. This can be in the form of a certificate, a case study, or an exciting statistic. This tactic is even more effective when they can "see themselves" in the example, so curate your social proof to include customers you've served who are similar to you. This helps them look at their client's history and think, "If they could do it for them, they can do it for me."

Example of business introduction letter to potential clients

Here are some examples to inspire yourselfprospecting techniques.

Some caveats:

• These are more generalized than the emails we would normally send; They apply to all types of companies and categories. (I've given you some examples from different languages ​​to use as a guide.)
• You can certainly be more creative than the email examples below, but be careful. This can backfire if you come off as too cute or familiar. you can matchEmail Design Templateswith content to personalize and create emails that grab attention, delight your customers, and get the results you want.

Landing on the First Meeting: Introductory Email for Prospects

This email serves as a first introduction to your company. The key is to immediately establish your experience and request the meeting in advance.

why it works

This email works because it is direct and to the point. The second paragraph tells them why you'll be valuable to them, which is great because most people don't have time to read a long essay.

First Meeting Landing: Follow-Up Email

This would be used as a follow-up message to the previous email (either the next day or the next week) and would recommend the subject line: "Sorry, I missed you." We often see 30-40% open rates on this email. You will also want to present a case study at this point.

why it works

The subject line is intriguing and will likely get them to open the email. Using a case study provides social proof that gets them thinking about how you too can help them, just as you have helped others.

Meeting-Follow-up-E-Mail

Let's say you met with the prospect and had an initial discussion to determine their needs and goals. In the long run of coursesales cycles, you won't close a deal after that first meeting, so you still need to keep them busy by moving to the next step.

One of the best ways to get them to open your meeting follow-up email is to express their interest with a subject line like "This might help with [the issue you mentioned]" or "Here is the requested information." You can then use the following template to request that the conversation continue:

why it works

It works because it conveys a personal interest in them, and people love the attention. Highlighting the pain point shows that you are attentive to their needs and will likely cement your place as a first choice.

Sales offer emailed to customer

Think of this email as a digital elevator pitch. You want to reference the various elements that are critical to a traditional sales pitch: problem, value proposition, "how to", proof points, customer stories, and a compelling question.

This is the most sales-focused email you'll send in this series. Make it personal but authoritative. Really show that your product or service can fitarespecific needs and goals.

why it works

This is a punchy, high-impact email that provides additional information about your business and further cements your authority. You're bringing out the big guns now. Tell them what their problem is and don't waste time offering a solution.

Send Post-Proposal: Folge-E-Mail

This should be used sparingly and only if your prospect has gone dark. This email usually gets a response because it gently alerts your prospectThey havedarkened, but you stayed with them.

It's simple but effective, and it still gives the prospect the opportunity to learn more about your business, read your thought leaders, and remember your experience.

Typically, the potential client's response is one of apologies and thanks. And even if you don't get the deal right then, at least you know if you can move on or keep that prospect on your radar.

Typically, you want to use the subject line "[Company Name] - Still interested?".

*I would never start with "I hope you're doing well/had a good weekend" unless you've actually talked to the person.

why it works

The "Still Interested" subject line is likely to grab the attention of even busy executives. While it may seem like you're not going to close the deal, leaving useful information for free will keep you in their good books. If you don't close a deal now, you may be at the top of the list next time.

Last shipping attempt: follow-up email

It's important to reach out to prospects more than once, but it's also important to know when to throw in the towel. At a certain point, you're wasting your time and distracting from the time you spend on prospects who are actually ready to close.

This email should only be used when you can't spend any more time tracking down a prospect and need to urge them to act or close the books on them, for now.

why it works

If the prospect talked vaguely about the deal, this email will work because it requires a direct response. Brief, to the point, and polite, you're likely to get an answer from the prospect, even if it's a no.

Sample email to target new customers

This is a sample email that you can use to reach out to a new customer. It is based on the first intro email template.

Email templates like the one above cut down on admin time and help me connect with busy buyers. I hope they do the same for you. Introduce them to your email cycle and see the difference they make.

why it works

It works because it draws their attention to your value proposition early on, and by the end of the email, the customer has likely decided whether or not they need it.

Use sales email templates to nurture leads

While your prospects may have overflowing inboxes, they still take the time to read and respond to emails that address their pain points and needs.

The sales email templates in the post give you a starting point for creating these types of valuable emails.

Keep in mind that many other people would read this guide, so don't just copy and paste this template. Instead, tailor it to the needs of your business and your potential customers.

Editor's Note: This post was originally published in October 2015 and has been updated for completeness.